THE CLIENT WANTED SEVERAL ASSETS FOR THEIR DEVELOPMENT ON THE NORTH SHORE
CREATIVE CONSULTATION & DIRECTION
(1) 90-SECOND LIFESTYLE
(1) 60-SECOND PROJECT BREAKDOWN
LOGO + DRONE ANIMATION
We hired three actors, one voice actor, and one very cute dog for this project. All of the casting was done online to minimize the cost and maximize efficiency.
Our crew of 6 included a Director, DOP, PA, Photographer, Sound Designer and drone pilot.
One of our must-hits with this project was to showcase the beauty of the North Shore in a subtle way. This meant including 5 separate locations.
IDEATION, CONCEPT DRAWING
VIDEO, PHOTO SHOOT
SCRIPT WRITING, STORYBOARDING
We almost always encourage our clients to add a photos to the project to complete the package. By adding photos to a video shoot, you greatly increase the output of your investment in video. The client now has +100 photos to use as advertisements on bus stops, billboards, and social media. Moreover, we make sure to match the colours in post, so that they feel even more closely tied to the rest of the project.
We knew we wanted to show how close Belle Isle is to everything. We took inspiration from their own website and came up with this design that lays over a drone shot of the whole area. At the very end of the video, we animated a reveal of the development’s name in order to. It really helps solidify the name visually, so that viewers will remember it.
We break down exactly how it went down